Regional Sales Manager - Gujarat, MP, Maharashtra

Distribution & Market Expansion

* Build, expand, and stabilize distributor network across urban, semi-urban, and rural markets

* Appoint new distributors and sub-stockists in white-space and low-coverage towns

* Lead new market entry / distribution rollout for new products or brands

* Hire and retain ASMs SO RSMs and TSI

* Ensure optimal beat planning, route productivity, and outlet coverage

Sales & Revenue Management

* Own region-wise primary and secondary sales targets

* Drive consistent volume growth with strong focus on numeric distribution and weighted distribution

* Ensure execution of pricing, schemes, visibility, and trade programs

* Monitor market hygiene: stocks, credit cycles, ROI on schemes

Team Leadership

* Recruit, train, and manage ASMs / Sales Officers

* Drive discipline in reviews, field execution, and performance tracking

* Coach teams on distributor management and outlet-level selling

Market Intelligence & Execution

* Track competition, pricing, pack architecture, and trade practices

* Provide actionable feedback to management on market realities

* Ensure compliance with company processes and reporting systems

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Must-Have Requirements (Non-Negotiable)

* 10+ years FMCG sales experience with majority tenure in North Gujarat and/or Rajasthan

* Deep personal relationships with distributors in the region

* Proven experience growing territory responsibility over time

* Strong understanding of general trade dynamics

* Comfortable with heavy fieldwork and distributor-level negotiations

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Preferred / Strong Advantage

* Experience building distribution from scratch or scaling new brands

* Exposure to high-churn, competitive FMCG categories

* Worked in both Gujarat and Rajasthan markets

* Experience handling launches or new market expansions

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Profile Fit

This role is not for desk managers or purely review-driven leaders.

It is for someone who

* Knows distributers in state

* Can open doors without brand pull

* Can execute relentlessly in tough, price-sensitive markets